Bracken Bower Prize winner Andrew Leon Hanna (left), with the other two finalists Christian Busch and Piyumi Kapugeekiyana
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In this podcast, FT management editor Andrew Hill discusses how aspiring writers can bring a business book proposal to publication. He is joined by Georgina Laycock, publisher for non-fiction at John Murray; Joel Rickett, incoming managing director at Ebury and a Bracken Bower Prize judge; and Jonathan Conway, whose London-based literary agency specialises in non-fiction.

They share ideas on how an unknown author should approach literary agents and talk about what makes a book proposal stand out.

The panel are joined by Andrew Leon Hanna, winner of the 2018 Bracken Bower prize for young authors, and his co-finalists, Christian Busch and Piyumi Kapugeekiyana. Mr Leon Hanna’s £15,000 award will go towards developing his winning book proposal, Twenty-Five Million Sparks, exploring how entrepreneurial ideas emerge from refugee communities.

The Bracken Bower Prize is backed by the Financial Times and McKinsey &Company, and the 2019 award will open for entries in the spring.

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About this series

The Financial Times and McKinsey & Company, organisers of the Business Book of the Year Award, want to encourage young authors to tackle emerging business themes. We hope to unearth new talent and encourage writers to research ideas that could fill future business books of the year. Register here for regular updates and useful information, including tips from FT journalists and past finalists about how to write a winning proposal.
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Enter the 2019 prize

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