Review – ‘The Bestseller Code’ by Jodie Archer and Matthew Jockers
Can algorithms and big data help you write a best-selling book?
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To celebrate the FT’s Business Book of the Year Award, our star columnists recommend six classic business books and challenge listeners to read them in 12 weeks. In this first episode, John Thornhill, the FT’s innovation editor, chooses David Nasaw’s biography of Andrew Carnegie, while Helen Barrett, deputy Work & Careers editor, talks to management columnist Andrew Hill and the Chartered Management Institute’s chief executive, Ann Francke, about what makes a great business book.