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Step 2: Adverts based on your online activity

Salesforce DMP Salesforce DMP is our data management platform. It is used to help us better understand our audience and to serve more relevant advertising based on your browsing activity.
Google Doubleclick Google is our main advertising platform and is also used by some advertisers to buy adverts that appear on our Sites.
TrustX TrustX is an advertising platform used just in the United States of America and is managed as a co-operative of publishers.
Smart Adserver Smart Adserver is an advertising platform used in some European countries.
Scoota Scoota is an advertising platform used to help with production and hosting of advertising creative.
Skimlinks Skimlink technology is used for attribution purposes to link ecommerce purchases to our brand (howtospendit.com only).
Oracle Data Cloud Oracle Data Cloud is a digital measurement platform that enables us to monitor advert viewability and analyse invalid traffic.
Advertising systems that some advertisers use to buy adverts on our Sites.

Step 3: Third party cookies that help us deliver other functionality

The Facebook pixel is a tool that helps us:

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  • Make sure our ads are being shown to the right people
  • Build advertising audiences
  • Help readers see FT content personalised to them
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For more information, please visit: Facebook Cookie Policy

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Floodlight is a pixel used by the Google DoubleClick platform, which helps us to track activity. This pixel is placed on FT.com to help marketing performance and to measure the effectiveness of our advertising.

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To opt out, please visit: Google Ad Settings

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You can also manage your cookies via your browser settings. For more information, please visit your browser’s help page.

The FT has a number of advertising partners, providing a range of services such as:

  • Contextual advertising – adverts related to the content you’re reading
  • Run of site advertising – adverts shown to everyone visiting certain pages
  • Personalised advertising – based on data we have about you.

Some advertisers and third parties will personalise adverts based on data you have provided to them, to the extent that you have consented to this. To fully understand how these third parties process personal information, please review their policies. You can manage your cookie settings with these partners by visiting the links below.

For more details of the cookies used for advertising please visit: www.allaboutcookies.org
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By opting out of these types of cookie on each browser and device you use, you will stop receiving adverts that are targeted specifically to you; however you will still see the same number of adverts on our Sites, which may include contextual adverts that are not targeted based on your personal information.
* FT Sites as defined in our Cookie Policy: This Cookie Policy applies to all websites and web applications which link to this policy and are published by FT companies (“Sites”).