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The rapidly evolving technology is making it easier and cheaper to deliver high-quality campaigns. But where does that leave creatives?
Dismissal follows police raid of GroupM China’s offices and questioning of executive and two former employees last week
Shanghai police say a senior manager and two others held as part of investigation
Overall spending predicted to fall almost 12% but pain will be unevenly spread across industry
Appointment comes after Martin Sorrell’s resignation in April
Co-COO and internal favourite to replace Martin Sorrell had run digital agency Wunderman
As the industry moves to digital ‘solutions’, traditional advertisers may be in jeopardy
His impact on the industry was profound but not everyone was a fan of his approach
Tech duopoly to account for 84% of online advertising spend this year, forecasts report
Video site makes tiny payouts after brands’ concerns over ads linked to extremism
Companies including Rosneft and WPP targeted as hackers demand bitcoin ransom
Wait-and-see attitude on YouTube owner’s action plan for ads and extremist content
Views differ on whether Brexit fears are behind lower ad revenues
US television executives are fighting back at the rise of digital campaigns
Electronic advertising displays set to overtake traditional posters and billboards for UK revenue
Spending surge contrasts with belief marketers have shifted spending away from medium
The world’s biggest advertising group went to court after £100m-per-year account went to Carat
Unit of world’s largest ad group pursues legal action after rival Carat is awarded £400m deal
Fluid new market increasingly exploited by criminals
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