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These days any ambitious young sports star aims to become a brand, writes Izabella Kaminska
Shares rise on prospects for what could be largest single athlete guarantee in history
Grinnell College thrived off it, while the NBA remains uncomfortable with its dependence on it
Unit will work with Cleveland Cavaliers, Manchester City and others
Practice of ‘tanking’ seems to be widespread in the NBA despite pledges to crack down on it
New shareholder LeBron James shows that free agency can go too far
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