Logo for FT News podcast

Snapchat has lured Millennials by creating a new type of social media app, but can it figure out a way to make money out of them? Ravi Mattu discusses its attempt to convince advertisers that it can offer them a way to reach the next generation of consumers with Hannah Kuchler and Shannon Bond.

Copyright The Financial Times Limited 2018. All rights reserved.

Comments have not been enabled for this podcast.