Online shopping represents an increasingly bigger proportion of retail sales, helped by new devices and mobile payment methods. In an interactive video, the FT's Maija Palmer reports on the logistical challenges retailers face to appeal to more consumers. Presented by Maija Palmer. Produced and edited by Vanessa Kortekaas. Filmed by Steve Ager.
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New payment platforms, the proliferation of mobile phones and the convergence of physical and online shopping are changing the relationship between retailers and customers