Produced and edited by Seb Morton-Clark, Graphics by Russell Birkett and Camera by Petros Gioumpasis

©Oivind Hovland

In this section

Advertising and marketing are undergoing revolutionary changes that are shaking up existing industry models and career paths as digitisation and use of big data help to target consumers more accurately. Our online edition also takes a look at how technology is affecting sport

IT, advertising and marketing

Digital reshapes the world of advertising

Data from TVs, credit cards, online profiles and loyalty cards redefine industry

Mad Men - Series 05 Episode 1: "A Little Kiss" part 1; John Slattery as Roger Sterling

How ‘Mad Men’ became maths men

‘The days of faxing over an insertion order and presenting results a month later are over’

Young stars spread advertising message

A much-loved film or sports star in an advertising campaign can do much to boost sales

Five future marketing trends

Potential for creativity to build reputations is growing

Inside Tech

Maija Palmer
Internet advertising inspires an almost visceral loathing, but how else are websites to be funded?
Science fact: the SCiO scanner can analyse food, plants and medications

Start-up contest boosts online engagement

US company backs innovative ideas to find what inspires customers

Scott Brinker

Customers’ experience must match expectation

Professionals must take more responsibility for their client projects

Social media as advertising platforms

From Facebook to Snapchat, who offers marketers the best value for money?

Adblocking contest unlikely to end well

Internet advertising inspires an almost visceral loathing, but how else are websites to be funded?

technology and sport
Hot shot: Emre Can, number 23, left, playing against Chelsea last November

Football embraces goal line cameras

The world of popular sport is gradually embracing better monitoring technology

A Blaze Laserlight can project the symbol of a bicycle six metres in front of it to warn vehicles ahead

Devices aim to reduce sports injuries

Products may help avert potential incidents, but they cannot get rid of the dangers



Shares off 26% on miss after Nasdaq accidentally publishes early

A Samsung Electronics Co.'s Galaxy S6 smartphone is displayed during its launch event at company's headquarter in Seoul, South Korea, Thursday, April 9, 2015. When Samsung dubbed development of its latest smartphones “Project Zero,” it was sounding a note of desperation as sales tumbled and it lost pole position in the crucial Chinese market to rivals Xiaomi and Apple. (AP Photo/Ahn Young-joon) ©AP

Phone division’s quarterly profit halves from a year ago

Mobile technologies

Telcos seek to redefine their role

Competition from the likes of Google and Apple disrupts traditional models

Will streaming save the music industry?

Takeup of services will not replace lost revenues just yet

Future of games is on smaller screens

Consoles are being supplanted by mobile devices

Artificial intelligence and the fridge

Milk-buying robots could mark end of the world

Venture capitalists bet on mobile start-ups

High valuations have attracted investors

‘Year of progress’ for payment systems

Apple Pay is shaking up the market, but others are vying for attention in the same space

Privacy woes colour smartphone’s success

Lawmakers scrutinise data collection on mobiles

Wider benefits of emerging market apps

Demand for intuitive and easy-to-use products

Spectrum shortage fears drive bid frenzy

While US telcos race to buy more airwaves, others have taken a different approach

SMEs risk falling behind digital curve

Businesses that exploit mobile best grow faster than their rivals

The Internet of things

Has the internet of things lost its way?

In the short term at least connected objects will struggle to live up to expectations

Opportunity brings risk

US regulator Edith Ramirez warns on privacy

Network systems face a diversity of apps

Consumer devices are expected to favour 2G and 3G networks

Lamppost shines a light on smart cities

Sensors that can receive and transmit data help to increase urban efficiency