Resources
Peru

Inside this issue
• Less is often more when marketing to the poor
• A huge investment programme is expected to quadruple copper production - -
Content
Grappling with problems of success
Booming mineral prices and open doors for foreign investors led to country’s economic and social transformation, writes John Paul Rathbone
‘Crazy horse’ at ease with role in a new world
Peru’s president tells Naomi Mapstone how he came to embrace free-market economics following the better part of a decade of exile in Colombia and France, and a failed 2001 bid for the presidency
Economy: Stability and jobs start to level out society
John Paul Rathbone finds the desire for macroeconomic equilibrium runs deep
Capital markets: Getting to the parts others don’t reach
John Paul Rathbone reports on a company at the cutting edge of Latin American finance
Agriculture: Trade deals and technology boost exports from foothills of the Andes
Naomi Mapstone reports on the legacy of 1969 land reforms of leftist dictator Juan Velasco
Consumerism: Multinationals try to make the most of their local credentials
Louise Lucas considers a rapidly growing ‘sachet economy’
Politics: Winner is likely to be friendly to investment
Naomi Mapstone considers some presidential contenders
Mining: Copper production set to rival Chile
Naomi Mapstone reports on the conditions that have catapulted investment
Guest column: ‘A surprising and much welcome turnround’
Most analysts look rather pessimistically at the prospects for world growth, but feel quite optimistic about Peru, writes Felipe Ortiz de Zevallos
Tourism: Amazonian attractions
A spate of investment is boosting Peru’s tourism offering away from Machu Picchu, writes Naomi Mapstone

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