Case Study - Financial Times

Highlights

Case Study from MANAGEMENT May 20, 2013

Dearth of orders gave birth to Medneo

The financial crisis created the need for a new model

Clouds are reflected in the window display of a Ducati motorcycle store in Rome, Italy, on Tuesday, April 17, 2012. Volkswagen AG's Audi is poised to purchase Italian motorcycle maker Ducati Motor Holding SpA from owner Investindustrial SpA for about 860 million euros ($1.1 billion), a person familiar with the matter said

©Bloomberg Case Study from MANAGEMENT May 13, 2013

Engaging with a company’s users

Ducati tapped the power of its fans

The Bavaria Holland's Premium Beer display

©Getty Case Study from MANAGEMENT May 6, 2013

Bavaria’s mix of tradition and innovation

Family-owned brewer took on bigger rivals

Maple Leaf Foods Inc. signage is displayed outside of the company's processing facility in the photo taken with a tilt-shift lens in Toronto, Ontario, Canada, on Monday, Oct. 17, 2011. Maple Leaf Foods Inc. manufactures and sells a variety of food products including fresh and prepared meats, poultry, flours, fresh and frozen bakery products, pasta, and seafood.

©Bloomberg Case Study from MANAGEMENT Apr 29, 2013

Maple Leaf Food’s response to a crisis

Processor reacted swiftly to food contamination

©Bloomberg Case Study from MANAGEMENT Apr 22, 2013

Ikea finds local solutions for local issues

The dating club was a roaring success but it was keeping paying customers out of the café

Case Study from MANAGEMENT Apr 15, 2013

Assessing a start-up opportunity

An entrepreneur wanted to launch an east coast-style pizza restaurant in California

Case Study from MANAGEMENT Apr 8, 2013

Innovation in a competitive sector

Brawn GP and Red Bull rejected F1’s next big thing

Case Study from MANAGEMENT Apr 1, 2013

How Haier handled foreign traditions

The home appliance maker wanted localised brands in each market

Case Study from MANAGEMENT Mar 25, 2013

MV Agusta’s turnround strategy

A mix of branding and financial rigour

Case Study from MANAGEMENT Mar 11, 2013

Volkswagen builds its brand in China

The carmaker cultivated a strong identity and developed lasting contacts with government

Case Study from MANAGEMENT Mar 4, 2013

Toyota’s gamble on the Prius

Innovation requires a long-term focus

Case Study from MANAGEMENT Feb 25, 2013

How a publisher exploited a bestseller

Beijing Booky Publishing learnt how to make the most of a hit book about workplace life

Case Study from MANAGEMENT Feb 18, 2013

How an outsider institutes change

Gary Loveman shook up casino group

Case Study from MANAGEMENT Feb 11, 2013

If P&C’s improved staff performance

Swedish insurer experimented with coaching

Case Study from MANAGEMENT Feb 4, 2013

Creating a global operation

Separate strategies for different areas of business

Case Study from MANAGEMENT Jan 28, 2013

When expertise is applied in a new field

Chief information officer improved supply of drugs

Case Study from MANAGEMENT Jan 23, 2013

Microsoft Lync’s bottom-up restructure

Engineers chose the teams they wanted to be in

Case Study from MANAGEMENT Jan 14, 2013

How to build a low-cost brand

Bharti Airtel pursued a collaborative strategy

Case Study from MANAGEMENT Jan 7, 2013

Developing a salesforce in China

Cosmetics brand Mary Kay emphasised shared values

Case Study from MANAGEMENT Dec 17, 2012

Atlassian’s crowdsourced model

The benefits of rethinking performance reviews

Interactive features

The leading lights of business education

Business schools’ bold architectural pla

Interactive graphic: The MBA board game

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