Financial Times FT.com

Disney set to entertain Middle East

By Matthew Garrahan in Los Angeles

Published: November 11 2008 22:00 | Last updated: November 11 2008 22:00

Walt Disney is making its first foray into Arabic filmmaking with a film it will produce and distribute across the Middle East to tap into growing demand there for family entertainment.

Disney’s films, more than those of any other Hollywood studio, embody traditional American values but the company believes it can succeed in the Arab market.

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