Tom Doctoroff on Chinese companies' brand-building errors

Name: Tom Doctoroff on Chinese companies' brand-building errors
Uploaded: 2008-08-13T22:32:28.000Z
Duration: PTNaNMNaNS
Channel: Financial Times
Description: Greater China CEO says still room for Chinese companies to shine

Tom Doctoroff, greater China CEO of JWT, a unit of WPP, discusses the mistakes Chinese companies have made in trying to build their brands during the Olympics.

August 13, 2008