Companies

Hermès’ discreet outperformance

Name: Hermès’ discreet outperformance
Uploaded: 2015-03-27T15:54:42.239Z
Duration: 3 min 29 s
Channel: Financial Times
Description: Lex on how Hermès’ successful differentiation is discreet luxury

Hermès, maker of handbags and silk scarves, has outperformed its luxury peers with margins of more than 30 per cent. Lex’s Rochelle Toplensky and Richard Stovin-Bradford discuss how Hermès has discreetly differentiated itself.

March 27, 2015

Filmed by Rod Fitzgerald. Produced by Aimee Keane and Darryl Thomson.