So we're really excited to launch in the UK today. We love the spirit of entrepreneurship in the UK and the number of small businesses. There's over five million small businesses in the UK. And only about half of them accept credit cards and so we, we're really excited about the opportunity in reaching that other half and bringing more and more into electronic payments in a very fast and economical and approachable way.
Even with the union, we still have to work with local banks. And there is definitely different regulatory environments in each one of the markets, like Germany is completely different from France which is completely different from the UK. So the union hasn't really made that a commonality that would really impact the speed of us launching.
Acquiring any company has [INAUDIBLE] rights. It's a shortcut and shortcuts always have unforeseen risk. So we're always looking at the risk and the trade-offs of doing it ourselves. And we decided that it was best to do it ourselves and learn as quickly as possible. But every, you know, we're always looking for opportunities.
I think encryption is critical and something that we should continue to invest in and continue to give privacy and security to the people that they use us. I think it's a real problem, and I think the best thing to do is to first and foremost, acknowledge it and then address it and share best practises, and make sure that we're having a conversation about, like, this needs to be fixed. And we need to raise the bar much higher.
I can only speak for how we're doing it. But you know, at Square, we want to make sure that we're really challenging, challenging the norms. And I think we've done a fantastic job at making sure that our leadership is predominantly women, and it really sets the tone.
We're really excited because we really managed to see a continuation in our accelerated growth of the consumer. So quarter over quarter, we've seen more people use Twitter and use it more often. And that continues to be the focus and also the challenges, yup.
And we want to make sure that we're doing the right thing so that people value Twitter more. And that comes down to a focus on the product, a focus on the leadership team. And there's no one thing. It's just making sure that we're delivering something that people want to use every single day, and we're proving it.