The vibrant economies in the Asian region offer real opportunity to legal firms and their clients. But with issues like the US China trade war to contend with and concerns over the rule of law, they also face an increasingly complex world. We ask some of the winners of the FT Innovative Lawyers Awards what they see as their greatest challenge.
I think probably the biggest challenge that we see facing the firm over the next year is how we actually stay ahead of the curve in terms of the implementation of technology. Technology in the legal industry is actually still in its infancy. So trying to make sure we actually have a firm that is quite committed to innovation and is willing to try and test new technologies, but making sure that we actually have used the right technologies and can bring them in the firm is certainly something that I think about.
Every new technology, every new business model, every new [? set ?] of change, political, economic, brings along with it a new strategy, legal, tax, and ethical issue. So we try to look at the future 3, 5, 10, 15 years and try to see what are the new technologies that are going to come and what will be the strategic, legal, tax, and ethical challenges. And most of all, the ethical challenges.
The greatest challenge for Lazada in the coming year is really how do we further destruct [? rekill ?] in Southeast Asia. And we are kicking that off this year with a new concept called shoppertainment, combining shopping with entertainment. Now, what does that mean for lawyers? Lawyers will now have to navigate very complex business model and very different landscape in how do you addressing all the legal challenges in combining two models from offering content to making purchase online. And all happen simultaneously.
And the biggest exciting feature for the year ahead for me is the opportunities in China. The growth opportunities are significant. And the biggest challenge for us is to get our people from China really embedded and involved in the future of our business. To hear their voices, make them be heard, and to listen to them.