Sep 10: Measuring TV viewership

Name: Sep 10: Measuring TV viewership
Uploaded: 2009-09-10T17:05:47.000Z
Duration: PTNaNMNaNS
Channel: Financial Times
Description: Kenneth Li on a venture to investigate new ways to measure viewers across TV, cellphone and computer screens

Kenneth Li says that top US media companies' attempt to form a venture to investigate new ways to measure viewers across TV, cellphone and computer screens could shake Nielsen's dominance in media tracking

September 10, 2009