Oct 30: WPP puts faith in emerging markets

WPP revealed declines in revenue only slightly worse than its French rival Publicis but ahead of the other global ad agencies. Tim Bradshaw explains why WPP is hopeful for its focus on the so-called Bric economies - Brazil, Russia, India and China, complemented by the ad agency's presence in the so-called "next 11" tier of developing states, including Vietnam, Turkey and Mexico.