This week, Amazon will report financial results for its fourth quarter. Analysts are expecting record revenues for the company due to the holiday shopping season. The average forecast is around $59.8 billion in revenues, which represents a 37% increase from the same time last year. The high sales are partly due to Amazon's acquisition of Whole Foods.
The company could reveal more details of its plans for Whole Foods, a topic on which it's been so far largely silent. Holiday shopping is expected to drive up profits to around $900 million, which, if achieved, would be the company's most profitable quarter ever. But the shipping costs of rush holiday orders for Prime members could eat into the company's bottom line. As Amazon's been pushing into new categories in the past few years, like logistics chains, producing its own video content, and the Alexa voice assistant, investors will also look for some guidance on what the company's priorities will be for next year.