Companies

Todd Stitzer on beverages, gorilla ads and commodities

Part 2, Feb19: Cadbury Schweppes is already running its confectionery and beverages divisions as separate businesses ahead of a full demerger. In this section of his interview with Martin Dickson, Todd Stitzer reveals that he has ruled out a private equity sale. He also talks about Cadbury's hit gorilla ads which became a marketing dream and discusses threats to future performance from the commodity markets