Let's talk about Cambridge Analytica for a second, the data. The data from Facebook is just about the cost of it. That data is out there. There's a marketplace for your data. It's bought and sold every day.
Yeah, but the people didn't know it was being leaked.
That's an issue between Cambridge, the professor, and Facebook. And by the way--
Were you aware of that? We were you aware of that leak?
I didn't even know about the Facebook mining. But hang on, hang on. The point is, that it's Facebook's business. In 2008, it was Google and Facebook that went to Barack Obama and met him in San Francisco Airport and told him all about the power of this personal data. In 2012, we have the woman who headed up data integrity said hey, Facebook gave us the information because they were, quote, unquote, on our side.
So the great opposition party, media, never went after the Obama campaign, never went after the progressive left that's been doing this for years. And in 2013, when I thought a data company might be important, all of a sudden becomes global news.
And by the way, that information out there, the information from the Facebook thing, it's just about the cost of it. Did the guy pay $1 or he got to pay $2 or $3 for it? It's just a cost thing. That data is all out there. And that's how Facebook-- that's how they take your stuff for free, they sell it and monetize it for huge margins. That's why the company's traded for such high valuations.