Explainer Millennials

Who are the millennials? – in 5 charts

Millennials are the largest and most powerful consumer generation since the baby boom. But who are they? Where do they live? What is their spending power? We dig into the numbers as part of the FT series Millennial Moment: the business of a generation.

Produced by Vanessa Kortekaas. Data analysis by Cale Tilford and Alan Smith. Graphics/animation by Russell Birkett.