Mar 17: Prudential launches record £14.5bn rights issue

Britain's largest insurer Prudential today launched its long-awaited record rights issue worth £14.5bn. The move could allow the Pru to finally fund its ambitious takeover of AIA. Paul J Davies, insurance correspondent, talks to Daniel Garrahan about why the way the rights have been priced is interesting and why the Pru still has a lot of work to do to win shareholder support for the takeover.