Companies

Feb 29: WPP upbeat on 2008 ad outlook

The outlook of WPP, the world's second biggest advertising company, is often seen as a bellwether for the wider economy. FT media editor Andrew Edgecliffe-Johnson discusses with Damian Carrington of FT.com the company's predictions that 2008 will be even better than 2007, which saw "little or no impact" from the credit crisis. The rosy forecast is underpinned by the Beijing Olympics and the US presidential elections, but 2009 looks more difficult, says the company.