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A music legend, a game show host and a City boy set out to fix the food system. This is what happened next…
The eating habits of western countries are unsustainable
French billionaire part of trio seeking to raise up to €300m via blank-cheque company
The organic grocer has grown rapidly by tapping demand amid a ban on western foodstuffs
Social entrepreneur’s venture teaches horticultural skills
The approach has an impact far beyond its scale but questions remain over yields
Suppliers must overcome mainstream reluctance to pay more for sustainable produce