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Executives at traditional agencies trying to persuade clients that skimping on brand-building would be mistake
In an industry disrupted by tech, employees have options to seek higher salaries and fulfilment elsewhere
European equities also jump with UK FTSE 100 enjoying best day’s performance since February
French group says sales guidance impossible during Covid crisis but pledges to improve margins
Shares rise sharply after ad group beats sales expectations despite pandemic
Toxic corporate culture drags down morale and can be a bombshell waiting to explode
WPP, Publicis, Omnicom and Interpublic all hit a day after P&G signals more savings
Advertising group says confusion over policy and regulation hurts customer spending
Traditional media groups hope to benefit as brands pull ads from Google video platform
Publicis reshuffle raises questions about succession at WPP, Omnicom and IPG
US agency joins Interpublic in being contacted about video production for clients
Latest look at agency practices concerns bidding process for video production
Investigation funded by brands says groups use ‘non-transparent’ methods to make money from clients
Companies push for further liberalisation and infrastructure development
Ad group in settlement with activist hedge fund
Global brands show signs of confidence in US market
Ad agency has stuck to strategy of buying little and often as rivals pursue glitzier deals
They will have to offer different messages to different audiences
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