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Making a big gift to draw other donors only works if the charity is highly effective
Producing the kind of data donors would like is hard and expensive, but not impossible
Donors can make errors when they look for effective ways to fund children’s learning
The same thought process should apply, whether it is a mega-donation or spare change
Established fundraisers dominate — but they don’t have a monopoly on good ideas
Make sure your donations have the maximum impact
Support homelessness charities and send your money to where it’s really needed
Modern day philanthropists adopt an evidence-based approach
Donors encourage smaller organisations — but does that help beneficiaries?
One big donation will be more effective than several smaller ones
Popularity contests for funding waste time and resources
85 per cent of medical research is wasted — costing £170bn a year
Did the charity make it happen, or would it have happened anyway?
Restricting what your donations can fund will cut the value of your gift