Global Brands

Just as technology companies such as Google, Apple, Facebook and Amazon have become a routine part of people’s lives, so they dominate lists of the world’s most valuable brands. Car companies and banks, on the other hand, are seeing their brand standing slip

Tech companies dominate as they become a routine part of people’s lives

Social media and word of mouth have driven trust in the carmaker

Younger customers are choosing a bank on how convenient its app appears

Explore the ranking of the world’s most valuable brands

The public’s emotions about air travel bring greater scrutiny of carriers

Colour and shape are not always enough for intellectual property protection

More from this Special Report

Early signs of change in ‘bad faith’ intellectual property registrations

The South Korean group shows how global brands extend local reach

Creating niche sub-brands helps retain interest of customers