Global Brands

Chinese ecommerce companies are becoming some of the world’s most valuable brands, growing at twice the rate of their US rivals. Telecoms companies, on the other hand, are seeing their brand standing slip as tech companies capture more consumer attention


Both are a matter of promise and faith, powerful precisely because they are indefinable

Aggressive campaign pays off but retail bank now faces increasing competition

Explore the 2018 ranking of the world’s most valuable brands

‘What’s next?’ moment as sector seeks connection with younger customers

Influencers and handsome couriers enlisted in intense branding battle

Companies want to win eco points with consumers but can face unintended consequences