Global Brands

Amazon has shattered the Google-Apple duopoly to make it to the top spot of the Top 100 global brands ranking for the first time, showing the strength of brands that leverage an ecosystem of related products. Chinese companies have also left their mark, with the likes of Didi Chuxing and Xiaomi among the new entrants to the top brands list

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For the first time Amazon tops ranking compiled by WPP’s Kantar 

Strategic focus on expanding its ecosystem has bolstered the brand

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