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  • Monday, 19 October, 2020
    Andrew Hill
    Consultants’ change fetish is clichéd and confused

    Many companies buy a purpose off the shelf to satisfy do-gooders before going back to making money

  • Tuesday, 12 May, 2020
    FT The Americas’ Fastest Growing Companies
    How Leitíssimo used genetics to build a premium milk brand

    Brazilian dairy farm yields three times more per hectare than the New Zealand average

  • Wednesday, 11 March, 2020
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    Pepsi/Rockstar: an acquired taste

    Energy drinks are an increasingly crowded space but this looks like a well-timed tie-up

  • Wednesday, 26 February, 2020
    Special Report
    The Future of Marketing

    ‘Cookie apocalypse’ forces profound changes in online advertising. Plus: tech consultancies challenge global ad agencies on their own turf; marketers defend role of ‘human touch’ against march of AI; Burger King’s ‘chicken sandwich war’ marks revamp of CMO role

  • Wednesday, 26 February, 2020
    Special ReportThe Future of Marketing
    ‘Advertising without trust is just noise’

    A bigger public concern than data privacy is excessive and irrelevant advertising

  • Thursday, 16 January, 2020
    Jonathan Margolis
    How to understand clients by analysing social media

    What you say on twitter could end up used by brands to influence what people buy

  • Monday, 23 December, 2019
    Andrew Hill
    How shoppers can take control of the gift journey

    Customers are now often better informed about products than retailers’ own staff

  • Friday, 20 December, 2019
    LexDigital Media
    Newsletters: SWALK  Premium

    The resilience of email has fuelled an industry of enewsletters — but popularity breeds imitation

  • Saturday, 9 November, 2019
    Watches & Jewellery
    Rapper’s delight: hip-hop and horology’s enduring bond

    Stars of the genre revere watches as symbols of wealth – but what does this mean for brands?

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  • Saturday, 9 November, 2019
    Watches & Jewellery
    Pandora hopes brand overhaul will charm young buyers

    Danish jeweller is updating stores and doubling down on trinkets in effort to revive its fortunes

  • Wednesday, 23 October, 2019
    John Gapper
    The perfect apple and the Cosmic Crisp

    The biggest brand launch since the Pink Lady is changing the nature of the fruit

  • Friday, 18 October, 2019
    FT Alphaville
    Today, in fintech marketing

    For those who are fierce, fearless and, um, freedom. 

  • Thursday, 17 October, 2019
    FT AlphavilleJemima Kelly
    YouGov’s “blockchain-based” sell-your-own data platform makes no sense (*update) 

    And is not actually, in any meaningful way, blockchain-based.

  • Friday, 27 September, 2019
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    Ride-sharing apps can’t save the planet (obv)

    But they can come up with excellent green-flavoured marketing strategies. 

  • Wednesday, 18 September, 2019
    Lex
    Customer feedback: the mirror crack’d Premium

    When a company pleads for generous ratings, it is probably a sign it is badly run

  • Friday, 30 August, 2019
    FT AlphavilleJemima Kelly
    Marketing in the Fyre Festival economy

    Vom. 

  • Tuesday, 20 August, 2019
    FT SeriesSomeone is wrong on the internet
    ARK Invest’s Tesla model gathers dust

    Last updated May 30.

  • Tuesday, 23 July, 2019
    LexFintech
    Brex/payment cards: that’ll do nichely Premium

    Fintech company carves out profitable niche but must convince customers to stick around

  • Thursday, 4 July, 2019
    FT SeriesThe entire economy is Fyre Festival
    Vaudeville, now with real celebrities

    Thank you ASA, for helping to promote our own Fyre Festival.

  • Thursday, 20 June, 2019
    LexTechnology sector
    Slack/direct listings: chatting up Premium

    Decision to go public via a direct listing means no new shares and no money raised

  • Tuesday, 18 June, 2019
    Special Report
    Global Brands

    Amazon has shattered the Google-Apple duopoly to make it to the top spot of the Top 100 global brands ranking for the first time, showing the strength of brands that leverage an ecosystem of related products. Chinese companies have also left their mark, with the likes of Didi Chuxing and Xiaomi among the new entrants to the top brands list

  • Tuesday, 11 June, 2019
    Special ReportGlobal Brands
    Amazon is now world’s most valuable brand

    Strategic focus on expanding its ecosystem has bolstered the brand

  • Tuesday, 11 June, 2019
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    Top 100 global brands 2019: the full ranking

    For the first time Amazon tops ranking compiled by WPP’s Kantar 

  • Wednesday, 5 June, 2019
    FT AlphavilleJamie Powell
    ARK Invest's effective Tesla model

    When maths becomes marketing.

  • Friday, 24 May, 2019
    LexFintech
    Facebook: coining it Premium

    Deals over cryptocurrency will be meaningless if users lack trust

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