Wanton puffery on social media has normalised bragging at work

The Italian apparel brand was once an innovative precursor to fast-fashion groups

From Weight Watchers to Dunkin’ Donuts, the temptation to meddle is great and costly

Enthralling Glaswegian whose campaigns redefined cool

Dunkin’ Donuts and Weight Watchers risk diluting their identities

The carmaker’s drive into selling dream lifestyles may come with a reputational cost

UK’s potential ban should be used as a spur to ride trend for healthier drinks

Cheese is always free in the trap.

Both are a matter of promise and faith, powerful precisely because they are indefinable

Second acts in business life rarely rival the first

Cinema chains should engage rather than ridicule

Great marketing opportunities of our time, the first in what may become an occasional series

Over-use of public engagement and online polls risks undermining core messages

The fate of children’s retailers has thrown up some surprises in recent years

Companies must not be allowed to make shared urban spaces their own

The crisis at Provident Financial shows enduring value of the human touch