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Fintech company carves out profitable niche but must convince customers to stick around
Thank you ASA, for helping to promote our own Fyre Festival.
Decision to go public via a direct listing means no new shares and no money raised
Amazon has shattered the Google-Apple duopoly to make it to the top spot of the Top 100 global brands ranking for the first time, showing the strength of brands that leverage an ecosystem of related products. Chinese companies have also left their mark, with the likes of Didi Chuxing and Xiaomi among the new entrants to the top brands list
Strategic focus on expanding its ecosystem has bolstered the brand
For the first time Amazon tops ranking compiled by WPP’s Kantar
When maths becomes marketing.
Deals over cryptocurrency will be meaningless if users lack trust
Travel group’s name has cut little ice with customers seeking cheap deals online
Chipmaker’s insistence that a rebound is imminent looks overly optimistic
The unjust caricature of the marketing director as a flash creative still lingers
The all-electric motorsport tapped into e-gaming and social media to attract young supporters
The local social network has set out guidelines to ensure content is acceptable. It seems to be working
Acquisitions weigh on earnings but advertising veteran hails ‘sweet spot’ for new venture
Fyre Festival flop showed the unchecked power of online stars to generate buzz
The We Company might want to consider ‘WeYourself’ as part of its ambitious rebrand
Founder Ankur Shah should perhaps have taken his own advice and put his feet up
Coffee delivery services aim to tap our indolence and impatience
Watch and jewellery photoshoots are exploring new themes to reach the Instagram crowd
Wanton puffery on social media has normalised bragging at work
The Italian apparel brand was once an innovative precursor to fast-fashion groups
Listen in on the conversations of the characters who populate the workplace
From Weight Watchers to Dunkin’ Donuts, the temptation to meddle is great and costly
Enthralling Glaswegian whose campaigns redefined cool
Dunkin’ Donuts and Weight Watchers risk diluting their identities
