The Business of Formula One

Liberty Media wants bigger and better deals with broadcasters, sponsors, race promoters and manufacturers. But, even with full control of F1, it is unclear whether the company can drive the sport towards a more profitable future

© AP

F1’s new owner has had to wait before making its move

The sport’s management wants more races at venues that align with the brand’s image

Former legal counsel drives vital revenue stream

The talented young man from Monaco will endure the intense scrutiny on the team alongside Vettel

Critics say there is no need for segregation in a sport where both sexes can compete

Liberty’s hunger for more races has constructors concerned

Creator of Hanoi street venue has 30 years of experience making tracks to exacting standard