The Next Steps of Facial Recognition Technology

Facial recognition technology has come a long way. The science behind the technology that matches your face with your identity is growing fast and gaining ground. You can see it in airports, electronic voting systems, and even professional soccer games in Mexico.

In the 2022-2023 season, the Mexican Football Federation required all clubs use facial recognition to strengthen security after altercations occurred at the La Corregidora stadium in Querétaro.

The expanding field of analyzing and measuring biological structures and physical characteristics is proving to have a wide array of applications in digital security. In this area, facial recognition technology has become a benchmark for technological evolution. Like other biometric techniques, it has improved and advanced in recent years. In the past, the algorithms used were based on simple geometric models, but now it is a much more sophisticated science, based on what are known as mathematical representations and matching processes.

But what is the future of this technology? In what other areas of our day-to-day lives will we see it?

Companies like Incode believe facial recognition and other biometric applications will soon radically change the way we live. According to data from Statista, the market for biometric technologies will continue to grow over the next few years, reaching 55 billion dollars in 2027, and spending on the identity verification market will reach 18 billion dollars in the same year - with an estimated increase in 10 years (2017 to 2027) of 13 billion dollars.

"The future is identity everywhere… Where users will only need to go through the identification verification process once”, explains Ricardo Amper, CEO and founder of Incode, a leading identity verification and authentication company. “The rest will simply be authenticating with your face, giving consent and that's it". 

Whether you like it or not, you have to take your face with you everywhere you go. Some of us are better at matching faces to names. As technology continues to evolve towards a more ethically-driven AI, automated facial recognition remains demonstrably superior to human-based systems. No matter how skilled you may be in the name game, artificial intelligence will win every time.

“Ultimately, we are moving toward a vision of identity in which passwords, PIN codes, and two-factor authentication are rendered obsolete, creating a world that takes full advantage of the latest digital technologies to elevate human interactions with data, products, and services at all levels. However, in the face of this accelerated growth, we must not lose sight of the fact that guaranteeing the security and privacy of users and addressing concerns about these platforms and technology is essential. Putting and maintaining the focus on users is what will allow us to continue taking steps towards digital transformation”.

The modern world requires innovative identity solutions and a new identity framework built around trust, privacy and data security that tackles rising cybercrime and fraud. The effectiveness will rely heavily on the convenience of use.

As a result of advanced artificial intelligence and machine learning technologies, the world is crossing the boundaries of digital identity through an omnichannel experience, geared for both business and personal use.

This digital transformation has inspired a wide range of industries to join the facial identity tech train. When used right, it can be a tool with a high level of security, reliability and speed. Combating fraud and identity theft along the way.

From the user perspective, all you need is a face to use. Face it, that’s pretty convenient. (excuse the pun).