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This content was paid for by Fujitsu and produced in partnership with the Financial Times Commercial department.

Business leaders take caution: Be adaptive or be at risk

Adaptability is not business news, but it is business critical — if the events of the past year are anything to go by.

“In 2020, we all went through a period of crisis like never before, and adaptability went from an aspiration to a fundamental survival trait,” says Brad Mallard, Chief Technology Officer for Digital Services at Fujitsu.

While Fujitsu’s research shows that 77 percent of leaders say they need to react faster when faced with market uncertainty such as the Covid-19 crisis, the actions of many organizations often tell a very different story.

“I would not disagree with anybody who says they are working at pace, because you have to in this Covid world,” says Mallard. “But I think the difficulty that most organisations are facing is how to do that sustainably.”

In this discussion, Mallard joins Megan Wright, Senior Editor at Longitude, to explore the role of rapid, sustainable transformation in enabling enterprise-wide adaptability — and gives a nod to the sectors that are getting it right.

Fujitsu: Building adaptability through human-centric innovation

To survive and thrive in times of rapid disruption, being able to continuously evolve at pace is essential. Through human-centric innovation, Fujitsu helps organizations worldwide to accelerate iterative yet holistic change that increases business, customer and societal value.

Find out more about Fujitsu and our enterprise transformation capabilities below. From Cloud and Applications, to Data and Emerging Technology Services; we can co-create your ideal solution for an adaptive future.

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