Partner Content
This content was paid for by Facebook and produced in partnership with the Financial Times Commercial department.

How products are finding people

Machine learning is revolutionising the shopping experience 

Meet Kevin, like many of us, when he’s scrolling on social media he sees things that interest him, for example vegan trainers, pies and eco-friendly cleaning products. Watch to discover how brands are using machine learning to understand our preferences and how instead of people finding products, products are finding people.


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