FT Series

Millennial moment: the business of a generation

Millennials are not only disrupters and innovators — they are now also the world’s most powerful consumers. In this major FT series we investigate how the millennial effect is upturning business and industry, from the US to China

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Millennials’ taste for ‘authenticity’ disrupts food brands

Business struggles to respond to young consumer demand for more natural products

Why millennials are transforming the World Cup

The way the game is experienced away from the pitch is the latest powerful example of digital disruption

​How millennials became the world’s most powerful consumers ​

They are the biggest global generation — and their choices ​​are upending business​ from the US to China

The millennial moment — in charts

A quarter of the world’s population are millennials. What does data tell us about them?

Who are the millennials? A video guide

A snapshot of the generation now shaping the future

Podcast: How will millennials be watching the World Cup?

New consumer habits are changing the business behind the global tournament

Young people: how are you doing financially? We want to hear from you

If you were born in 1981 or later, tell us how the economy is affecting you