Millennial moment: the business of a generation

Millennials are not only disrupters and innovators — they are now also the world’s most powerful consumers. In this major FT series we investigate how the millennial effect is upturning business and industry, from the US to China

© Ollanski

Business struggles to respond to young consumer demand for more natural products

The way the game is experienced away from the pitch is the latest powerful example of digital disruption

They are the biggest global generation — and their choices ​​are upending business​ from the US to China

A quarter of the world’s population are millennials. What does data tell us about them?

A snapshot of the generation now shaping the future

New consumer habits are changing the business behind the global tournament

If you were born in 1981 or later, tell us how the economy is affecting you