Financial Times World Tech Founders is a new series on entrepreneurs in emerging markets. Founders talk about the rewards and challenges of starting up a business in countries such as Egypt, Tanzania and China.

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Ammar Mardawi is discovering just how tricky it is to run an ebook business in the Middle East without customers being able to pay via electronic payments. FT contributor Burhan Wazir, met Mr Mardawi to find out more

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