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Building on the success of its EMBA programme in Accra, Ceibs, the Shanghai-based business school, is to begin teaching non-degree programmes in Ghana’s capital by mid-2011. The programmes will be aimed at women entrepreneurs and family businesses as well as the traditional business leaders in the region.
In order to deliver the programmes, Ceibs has signed an agreement with a local institute - the Osei Tutu II Institute for Advanced ICT Studies, to be renamed the Osei Tutu II Centre for Executive Education and Research. The institute is sponsored by Heineken, Unilever, and Diageo. Its role will be to write local case studies to inform the teaching of women and entrepreneurs and monitor the changes made by traditional authority leaders, such as chieftains.
The Ceibs Africa programme was launched in March 2009, spearheaded by Ceibs professor Kwaku Atuahene-Gima. “These are very bold ideas but we have to try,” says Prof Atuahene-Gima. “The small businesses, with a major role by women and the traditional leaders, are the key to Africa’s future development.”