‘Visionary’ sports programme for Dubai

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The World Academy of Sport, which has its headquarters at Manchester Business School in the UK, is to create a sports leadership programme in Dubai.

The agreement, with the Mohammed Bin Rashid Programme for Leadership Development and the Dubai Sports Council, aims to develop world-class sports leadership skills as part of the Dubai strategic plan 2015.

The Hamdan bin Mohammed Programme for Sport Leadership Development will begin in October. The 18-month programme will tackle the latest principles and techniques in sport management, including project financing, the role of the government, leading change management and the strategic planning of sport development.

The World Academy of Sport will use MBS’s Middle East regional centre in Dubai as its base throughout the programme.

Chris Solly, director of the academy, describes the programme as visionary.

“We believe [it] will have very positive outcome for Dubai, the UAE and the region more broadly.

“The partners here in Dubai were attracted to the World Academy of Sport because they recognise our internationally focused work and appreciate our approach of integrating business management with sport and event teaching on a local level.”

The World Academy of Sport was launched in 2005 with the remit of providing world leading educational programmes for the sport and event industries. As well as Manchester, it has offices in Melbourne, Australia and Geneva, Switzerland.

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