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Rob Principe, 41, is chief executive and co-founder of Scratch Music Group, which includes Scratch DJ Academy and Scratch Events, the world’s largest corporate DJ booking provider. The company is responsible for live DJs in retailers across the world.
Suit by Calvin Klein
I bought this navy wool suit when we raised our first round of venture capital in 2010. When the opportunity came for Scratch to grow, I had to go out and buy a suit to match our growth plans. There are certain parts of my business that require me to be dressed down and certain parts that require me to be boardroom-ready. I call it bilingual fashion since I have to speak both languages: the boardroom and the DJ.
Shirt by Ted Baker
It’s pink with a white vertical stripe – really traditional clothing with a dose of artistic flair.
Cufflinks by Bergdorf Goodman
Our chief operating officer gave me these as a gift when we hit our 10-year anniversary. Like the shirt, they are perfect in context [of my work] because they’re in the shape of a CD.
Belt by Ben Sherman
This is black on one side and brown on the other. It’s reversible so highly functional, and has a metal buckle that rotates.
Hat from Le Mesre
I got this in Brussels. In February, I was in a mall and the first store I passed had this DJ, so I felt compelled to go into the store and support, just by buying something. It’s a grey woven wool fedora with a black band.
Shoes by Steve Madden
These are black with square tips and are leather slip-ons. At one point we were talking with Steve about launching an in-store programme so I turned up at all the meetings wearing Steve Madden shoes.