Every Thursday a business school professor, an expert in his or her field, will define five key terms. The definitions can be found in the “editors choice” below.
Paul Argenti is professor of corporate communication at Tuck School of Business at Dartmouth.
Before joining the faculty at Tuck, he taught management and corporate communication at both Harvard Business School and Columbia Business School. He was also a visiting professor at the International University of Japan and London Business School.
In 2007, he received the Pathfinder Award from the Institute for Public Relations for lifetime achievements for his research in his field.
Prof Argenti has provided management and corporate communication consulting and training for many companies and non-profit organisations.