Laura Ching is co-founder and chief merchandising officer of Tiny Prints, an online stationery boutique recently acquired by Shutterfly for $333m. Ching previously ran site merchandising for Walmart.com
Dress by Jil Sander
This is a light grey cotton dress. This is one of my favourite labels because it’s comfortable but understated with really clean lines – the look that works for me at the office. I wear a lot of blues, blacks, whites and neutrals. I often have very little time in the morning because I am not only getting myself ready but my family too so things need to be simple.
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Sweater by Roberto Collina
In the office, people tend to associate me with sweaters, but not just a boring pullover. This grey sweater is cashmere.
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Shoes by Marni
It’s a contrasting wedge heel. The top is black leather and the bottom is a brown wood. I got them in Palo Alto from Bou, which is a neat boutique with curated brands and a number of them are undiscovered. I bought these a year ago when I won the Silicon Valley Entrepreneur of the Year and wore them to that awards ceremony.
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Bag by Lupo
This was a gift from my mom when she went to Barcelona so it’s not a label from the US that everyone has. It’s by a designer called Lupo and has a drawstring on the top. I don’t go from bag to bag. I’m a mom of two young children and then there’s my work needs, so I have to use a bag that doesn’t need co-ordination and that fits all my business things.
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Necklace by Georg Jensen
It’s a black rope with a sterling pouch at the end. I don’t like to wear a lot of jewellery. This necklace is more about the lines than about wearing a distracting piece. I only need a little to feel complete and polished every day. We recently had a blogger party and I wore this necklace to that.