BMW and Daimler each reported record sales in July despite a slowdown in the US and concerns the auto sales business cycle has peaked in some regions.
BMW Group said on Wednesday that July sales rose 4 per cent from a year ago to 180,080, with year-to-date sales up 5.5 per cent to 1.343m. The BMW and Mini brands each set records for July, writes Patrick McGee in Frankfurt.
BMW’s electric and hybrid range accounted for 4 per cent of all sales in Western Europe, “exceed[ing] expectations” thanks to financial incentives and efforts to improve infrastructure, the carmaker said. In Scandinavia, for instance, plug-in hybrid versions accounted for 45 per cent of BMW 3 Series sales. For the BMW 2 Series Active Tourer the share was 55 per cent.
“The BMW Group continues to deliver sustainable, profitable sales growth month after month,” said Dr Ian Robertson, a BMW board member.
The strong results came despite headwinds in the Americas, where sales of BMW and Mini fell by 3.9 per cent from a year ago, to 38,097 cars.
Year-to-date the figure is down 7.4 per cent, in line with management predictions earlier in the year. In Europe, however, sales of the two brands were up 5.6 per cent in July, and up 10.5 per cent year-to-date. In Asia, July sales were up 7.9 per cent year-to-date sales were up 7.4 per cent.
Last week, Daimler reported even stronger momentum, with July sales of Mercedes-Benz units up 9.4 per cent to 163,770. This increase, too, occurred despite US sales falling 0.6 per cent.
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