Tottenham Hotspur is the latest premier league football club to step up its presence in Asia by signing a deal with AIA, the Hong Kong-based insurer. Daniel Garrahan reports on the battle to win Asian football fans and why sponsorship is no longer just about selling replica shirts.
Produced by Daniel Garrahan and Roger Blitz in London and Tom Griggs in Hong Kong. Filmed by Tom Griggs, Marc Taylor and Rod Fitzgerald.
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