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Italy’s top business school, SDA Bocconi in Milan, is to launch a programme for senior executives in the finance sector - but with a twist. As well as the usual classes in finance and general management, participants will receive coaching on their mental and physical attributes from soccer club AC Milan.

The school believes the programme, which will enrol its first class in September, will appeal to those in the banking and insurance sectors who will move into top management positions in the changing financial environment - as well as to football fans.

The Senior Executive Programme is comprised of three modules, focusing on strategy, change and execution. During the periods between modules, participants will be able to work and keep in touch using Bocconi’s distance-learning facilities.

As well as the sports training, participants will also receive one-to-one coaching and training in media relations. Indeed, the participant to faculty ration will be 1:1 on the programme. Top finance faculty will include Maurizio Dallocchio, former dean at SDA Bocconi, and Marti Subrahmanyam of New York University.


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