Insead has swept the boards at the European Case Clearing House’s annual case writing competition - the Oscars of the European business school world.
The school won in six of the nine departmental categories of the European Case Awards and won the overall award for the second year in a row. Insead also picked up the Sumantra Ghoshal Award for Excellence in Case Writing, named after the late London Business School professor.
The winners are those whose cases are most used, measured by the number of new and existing universities and business schools, worldwide, that have ordered the case studies from ECCH.
While Insead professors won in the economics, entrepreneurship, finance, human resource management, operations and strategy categories, IMD’s Dominique Turpin picked up the marketing award and two LBS academics, Craig Smith and Robert Crawford, won the award for ethics and social responsibility. Michael Barrett and Karl Prince of Cambridge University’s Judge Business School won in the category for knowledge, information and communication systems management. This is the first time professors from the Judge have won at the ECCH awards.
The award for the overall winner - the equivalent of the best film category - went to Insead professors Pierre Chandon and Pedro Pacheco Guimaraes for their case on Unilever in Brazil.
The ECCH case competition has been running for 18 years and the awards are made in conjunction with the Boston Consulting Group.