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Following high demand from students, Cass Business School in the City of London is to introduce an entrepreneurship stream to its MSc in management this September.

The school has seen increasing numbers of students either keen to put their business education to work in their family businesses, or to start up a new company and has decided to respond to the growing trend.

The new entrepreneurship stream will cover three key areas: high-growth entrepreneurship; business planning project; idea generation, market research and innovation for aspiring entrepreneurs.

Cass attracts a large number of masters in management students who come from families who trade globally or own businesses worldwide, especially in emerging markets in India, where an estimated 95 per cent of businesses are registered as family owned.

Mario Levis, director of specialist masters programmes at Cass says the new stream will help students when they take up the reins of the family firm.

“Today, as family businesses increasingly break the confines of a country or region to become major international players, the next generation of owners needs the skills to compete on the international stage,” says Prof Levis.

Cass’s MSc in management currently has students from 42 countries, with a large representation from both China and India.

www.cass.city.ac.uk/

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