This article picked by a teacher with suggested questions is part of the Financial Times free schools access programme. Details/registration here.

Specification:

  • Business growth

Click to read the article below and then answer the questions:

Hotel Chocolat to open 50 new stores as it enjoys best Christmas shop sales

Research and discussion questions:

  • “When people step into a Hotel Chocolat, there is a sense of discovery, excitement. That sensorial element is not to be understated.” Visit the Hotel Chocolat website. How many different product lines are listed for sale?

  • What do you think is the business’s unique selling point?

  • Identify Hotel Chocolat’s main competitors. How does it differentiate itself from rivals?

  • Explain the likely link between the business’s share price increasing and higher retail sales revenues 

  • Hotel Chocolat recorded revenues of £130mn in the 26 weeks to December 25th. Use data quoted in the article to calculate the value of sales that were generated in-store

Exam style question:

  • Explain the likely benefits of developing new products such as the Velvetiser to Hotel Chocolat 

  • Evaluate the likely effects on Hotel Chocolat’s stakeholders if the business were to make the strategic decision to re-enter the US market

  • Assess whether ‘opening 50 more shops in the UK’ is the most effective strategy for Hotel Chocolat when planning for future growth

Peter McGinn, Harton Academy

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