In a bid to disseminate their research and teaching more widely both the University of Maryland and Duke’s Fuqua school are launching hi-tech ways of learning.
The University of Maryland’s Smith school is running weekly video and audio podcasts featuring the latest ideas from the school. Users can download five-minute video and audio clips to devices such as iPods, or can view the clips over the web.
“We recognise that media models are changing and people want more control over when and where they access information,” says Jeff Heebner, managing director for marketing communications at Maryland. “Because subscribers can download the content directly to their mobile devices, they can watch or listen to it whenever and wherever they want.”
Meanwhile Fuqua has launched a website that allows users to download speeches, interviews and conference presentations to their iPods. Examples of material available on the site are a speech by Jamie Dimon, chief executive officer of JPMorgan Chase, and an interview with Duke professor John Graham.
The two schools are capitalising on a growing trend for people to receive information digitally to hand-held devices. By 2010 the number of podcast users is expected to reach 56 million in the US alone, according to a study by the Diffusion Group.