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Jerry Seinfeld, the comedian, took the stage in Manhattan on Tuesday to kick off a pitch to advertisers from Crackle, Sony’s ad-supported online video service. Mr Seinfeld’s latest show, Comedians in Cars Getting Coffee, has been a hit for Crackle, which has picked it up for a sixth season this year.
The event came at the beginning of television’s “upfront” market, the period when networks — and now digital media companies — host star-studded presentations of their new and hit programming to win marketing budgets.
Crackle aimed its presentation squarely at TV advertisers, promising them they can boost their traditional TV ads with Crackle’s young, digitally savvy audience. Mr Seinfeld lauded the freedom and growing reach of internet video services — and took some shots at the user-generated content that dominates rivals like YouTube.