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“We really wanted to create a programme for people looking for a part-time MBA in the south east Asian market,” says Martin Boehm, dean of programmes at IE. “We’re trying to reach out to Indonesia, Malaysia and the Philippines – places within three to five hour travelling time from Singapore.”
The niche one-year programme, which will use a blend of face-to-face and online learning, is designed for up to just 30 students. “We have to be sure that these students can cope with the pressure,” says Prof Boehm. Four of the face-to-face sessions will take place in Singapore, the fifth in Madrid.
The joint degree will include a team project that runs through the year-long programme and is conducted with an external company. The programme will cost S$75,000.
SMU’s Lee Kong Chian school of business already runs an EMBA programme in Singapore while IE runs a suite of EMBA programmes, including one programme run jointly with Brown University, the Ivy League US university in Rhode Island.