Customers threaten to leave harsh reviews

Hidden in FT articles are haiku. Here are some of the best of the week

Haiku are an ancient form of Japanese poetry that have recently become popular in English. By analysing the articles the Financial Times publishes every day with a computer programme, we have unearthed some accidental but powerful haiku.

The poems follow the form and style of a traditional Japanese haiku — typically a three-line observation about a fleeting moment involving nature with 17 syllables arranged in a 5-7-5 pattern.

A surprising number of these poetic forms are buried inside the hundreds of articles the FT publishes every day, from stories as diverse as the columns of Martin Wolf to the impeachment of Dilma Rousseff and news and reaction to the UK’s vote to leave the EU.

Over the coming weeks we will share these haiku on FT.com and social media. We will also be encouraging readers to share their feedback.

Do not scapegoat energy groups, Centrica boss warns PM. By Andrew Ward

inequality
had brought capitalism
into disrepute

Richard Serra, Gagosian, London — review. By Edwin Heathcote

deep in our minds
drawing us in a way
we can’t quite explain

Russia’s ‘monotowns’ face imminent collapse. By Septimus Knox

deaths unemployment
and poor quality of life
will remain ignored

Nano-machine inventors win Nobel chemistry prize. By Clive Cookson

spinning cranks and wheels
unaware that they would lead
to electric trains

May’s message: ‘A change is going to come’. By George Parker

The prime minister
had to convince delegates
she was serious

A trip through the murky world of online reviews. By Emma Jacobs