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Specification: 

  • IB DP: Global Interactions — Changing identities and cultures — glocalisation of branded commodities

Click to read the article below and then answer the questions:

How the KitKat went global

  • State the number of local (Japanese) flavours of KitKat that have been created to date.

  • Describe an example of a globalised (when a product is developed and distributed globally but is also adjusted to accommodate consumers in a local market) KitKat flavour.

  • Explain the link between the Japanese phrase “kitto katsu” and the popularity of KitKats in Japan.

  • Suggest why a transnational corporation, such as Nestle, would want to globalise their products.

Richard Allaway, International School of Geneva/geographyalltheway.com

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