Hult International Business School is to extend its annual global case study to masters and undergraduate students, as well as MBAs. President Stephen Hodges hopes that 800 teams, each of five students, will participate from business schools areound the globe, in what is arguably the world’s largest business school case study.
“Now we’re really focusing on getting schools in emerging markets to sign up,” says Prof Hodges, adding that the school will use crowd-sourcing techniques to build up interest.
In 2011 students participating in the Hult Global Case Challenge investigated ways of helping Water.org, Matt Damon’s charity set up to help deliver clean drinking water to people in developing countries. As a result, organisation received ideas on how to help solve the problem, and in addition Hult gave the non-profit $1m.
In 2012 Hult will support three charities, says Prof Hodges: Habitat for Humanity, which builds low-cost housing; SolarAid, the energy charity; and One Laptop per Child, the education charity. If each of the five people in the 800 teams gives 10 hours of their time to the competition, that will add up to 40,000 man hours of consultancy work for the charity, he points out.
Hult has campuses in five locations - Boston and San Francisco in the US; London in the UK; Dubai in the UAE; and Shanghai in China. The school specialises in rotating its MBA, masters and undergraduate students around the five locations.